Digital marketing solutions offer benefits beyond reducing negative environmental impact.
Smart cities are already embracing interactive digital signage with multiple municipal functions like hand sanitizer dispensing, public service announcements, and emergency alerts. These remotely-controlled, fully programmable free-standing units both reinforce and support public services, making effective city management easily attainable.
But there are also excellent opportunities for corporate campuses to utilize interactive digital displays as a force for unity branding and building company morale. Company updates, goals, and safety announcements can be programmed into the signage and seen by workers as they walk between campus buildings. Many larger corporations like Google and Apple already utilize this latest technological breakthrough.
The environmental benefits are obvious. By switching from paper billboards, signage, and flyers to interactive digital displays you reduce the amount of trash in landfills. You also keep toxic graphic inks from seeping into the soil as the signage deteriorates. The benefits don’t end there, however.
Companies currently purchasing paper signage for marketing campaigns can create a deeper, more direct connection with clients as they meet with company reps or shop in your stores. Free-standing units greet your customers, inform them of special offers and promotions, and create a direct connection to your brand. They also remind customers to follow public safety directives like wearing a mask and social distancing. Some units like those offered by KRAKEM LLC even dispense hand sanitizer automatically.
All these things solidify in your customers’ minds your commitment to civic and environmental responsibility. Not only will they feel safe entering your business they will feel good about it. That kind of positive reinforcement from marketing is rarely achieved by a generic marketing campaign alone. By deploying interactive digital signage in your business you take an exciting, environmentally-friendly step forward for your brand and your customers.